Bing is a new search engine which may point to some ways that we need to evolve our web activities and presence if we intend to continue to stay relevant and on the top of consumers search results. The following is an artical which I just read which I think everyone with a website should read. I am reposting it with full credit to the author, Rene LeMerle, leaving all of his original links completely intact. Feel free to follow them back to his SEO website and read more great content.
Posted by Rene LeMerle @ 4:35 am
We have been heavily documenting the rise of Bing on this blog, and there’s no denying it has definitely improved Microsoft’s position in terms of search market share.
So now the question for website owners and SEO’ers remains - “How do I rank higher in Bing and drive more traffic to my website?”
While the jury is still out on definitive strategies for top ranking success in Bing, there seems to be a growing chorus of support for certain tactics, which I have detailed below:
- Backlinks While backlinks are still used in the bing algorithm, it seems not to the same level as Google. Backlink counts for top 10 sites in Bing are much lower than Google, suggesting less importance.
Anchor Text It seems that Bing focuses more heavily on links with relevant anchor text, so that should influence your linking strategy - get your text anchor text right.
- Onpage Optimization One of the more contensious factors, but many SEO experts believe Bing is weighting more heavily towards on-page optimization. Not sure this will remain the case, if in fact it is the case.
- Keywords in URLs add significant ranking benefits
- Title Tags are as important as always
- Internal link anchor text seems to add significant weight to content relevance
Age & Authority It appears that Bing places a higher weighting on site/domain age and authority than Google. Again a factor that is surely not sustainable given the importance of social media and blogs in terms of relevant results.
Below is a chart that SEOwizz produced based Bn some analysis they conducted. They compared the top 2 results for the search “SEO Services” in Bing and Google to determine what factors matter most for the two respective websites.
As you can see from the general consensus and SEOwizz’s experiment, the top ranking factors for Google and Bing do differ.
The important thing to note is that none of them compete, so to get Top 10 rankings in Bing and Google wont compromise each other. Smart site owners should be covering off the factors of each search engine to maximize their website traffic.
If you’ve done your own research into what works and does’t work for Bing SEO - we’d love to hear what you’ve learnt.
Here are a few of my favorite past articles from my Lethbridge real estate and mortgage blog you might have missed or wish to recommend them to a friend.
WANTED: Single Women: - Single women are a hot mortgage market
Common Financial Problems - Avoid these financial mistakes
Get Your Credit Score UP - Invaluable insight into your credit score
Mortgage Guidelines Get Tighter - Harder and harder to borrow money
Is Your Mortgage Company Out of Business in 2009? - What to do when your bank goes broke
What is wrong with MLS - Is your info being abused?
Survivor - Real Estate Edition - Let's vote a few more off the island
Robert May is a Realtor, as well as the broker and owner of Rainbow Realty of Lethbridge Alberta . He is also a licensed Lethbridge mortgage broker and financing expert with Canada First Mortgage of Calgary Alberta. He has been in the Lethbridge real estate industry since 1993 and offers full MLS real estate services to Lethbridge and surrounding area, as well as Lethbridge mortgage financing, mortgage refinancing , preapprovals, and Lethbridge heloc financing to Lethbridge and Southern Alberta. He can be found online at this link: mortgage broker Lethbridge
Let me share my 15 years experience in the local Lethbridge real estate and financing market with you! It is the first step towards making a profitable real estate decision.
Robert W May is a Real Estate Broker in Lethbridge Alberta, having now been in the industry for over 23 years. . He was also a licensed Lethbridge mortgage broker and financing expert with Canada First Mortgage of Calgary Alberta for the past 10 years. He is an industry leader always willing to help train and educate others in how to improve their business models for financial and personal benefit.