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Online Open House Marketing

   lethbridge open houseThis past weekend I did an open house.

 

 

I did no newspaper marketing at all.  I didn't print flyers.  I didn't even put directional signs up directing stray traffic to my property.  None of that traditional stuff that seems like we do simply because everyone else does it.

 

What I did do was put a for sale sign on the property.  I also had a big yellow sign made that says "open house saturday 2-4pm" and placed that on the property several days in advance.  I then proceeded to post the news of the open house through my online channels.

 

My blog here at active rain, my outside blog, and then all the outlets that it travels too from there.  The news went through my facebook, twitter, blogger, tumblr, etc.  I posted it on Craigslist and kijiji too.  I spent an hour total making sure it was distributed and making the ads I put up.  I also spent about $50 or $60 on pay per click advertising, which resulted in about 30,000 inpressions and 96 clicks.

 

Come Saturday I arrived at the open house eagerly wondering if a single person would show up or if I would sit there by myself for 2 hours.  Well much to my suprize, about 40 people showed up.  It was amazing.  A steady stream of buyers in and out of the house despite the fact that it was pouring rain all day!

 

As a result of the activity, I have had 3 offers on the property, including one which was unconditional.

 

Now the house isn't sold yet, they vendor is still holding out for a bit higher price, but I am optimistic that even in the slower marketplace that so many others tell me is out there, this house will be sold soon.  Sold entirely due to online marketing. 

Lethbridge homeowners can choose to work with an old school industry member who thinks that an ad in the paper sells houses, or they can choose to find someone who takes advantage of technology to make the task easier and achieve superior results.  As for me, don't look for me in the paper.

 

 

 

Here are a few of my favorite past articles from my Lethbridge real estate and mortgage blog you might have missed or wish to recommend them to a friend.

WANTED: Single Women: - Single women are a hot mortgage market
Common Financial Problems - Avoid these financial mistakes
Get Your Credit Score UP - Invaluable insight into your credit score
Mortgage Guidelines Get Tighter - Harder and harder to borrow money
Is Your Mortgage Company Out of Business in 2009? - What to do when your bank goes broke
What is wrong with MLS - Is your info being abused?
Survivor - Real Estate Edition - Let's vote a few more off the island

 

 

 

lethbridge realtor

Robert May is a Realtor, as well as the broker and owner of Rainbow Realty of Lethbridge Alberta . He is also a licensed Lethbridge mortgage broker and financing expert with Canada First Mortgage of Calgary Alberta. He has been in the Lethbridge real estate industry since 1993 and offers full MLS real estate services to Lethbridge and surrounding area, as well as Lethbridge mortgage financing, mortgage refinancing , preapprovals, and Lethbridge heloc financing to Lethbridge and Southern Alberta. He can be found online at this link: mortgage broker Lethbridge





Let me share my 15 years experience in the local Lethbridge real estate and financing market with you! It is the first step towards making a profitable real estate decision.

 

lethbridge real estate

lethbridge realtor

Robert W May is a Real Estate Broker in Lethbridge Alberta, having now been in the industry for over 23 years. . He was also a licensed Lethbridge mortgage broker and financing expert with Canada First Mortgage of Calgary Alberta for the past 10 years.  He is an industry leader always willing to help train and educate others in how to improve their business models for financial and personal benefit.




 

 

Comment balloon 15 commentsRobert May • June 10 2009 01:27AM

Comments

Robert: Cheers on your digital age marketing success. Hope you picked up some prospects and met some great folks as well.

Posted by Matt Grohe, Serving the metro since 2003 (RE/MAX Concepts) over 8 years ago

Thanks Matt, yes the open house was a success in many ways despite it not being a sale yet.  It will be a sale soon, just need to get some buyers off the fence.

 

The same weekend, I talked to 2 other local Realtors who sat openhouses and got 0 traffic.  So I am absolutely sold on the methods I used to distribute the marketing.

 

Thanks for stopping by and commenting.

Posted by Robert May, Real estate consulting (Robert W May - Lethbridge Real Estate) over 8 years ago

Good job, Robert

I still do the directional signs (and my signs have colorful ribbons). And I also put up flags in front of the property to catch more attention.

And in my community, the Friday real estate section is a must do since my company has the back page, in color. And we also have a really good local magazine. If we're not there, we're missed. It's all part of branding. So many times, when I meet people, they tell me that they've seen my name and picture all over the place (better than the bus stop or the shopping grocery cart, I say!)

But like you, my ads mostly online, especially craigslist, trulia, vflyer and/or postlets, visual tour, my website ad local blogs which generate the most "hits". I have my vflyer and trulia linked to Facebook so my listings show up there, too.

Internet advertising is the way to go....but a bit of presence in the local print media in the local market still helps.

Glad you had an excellent turnout. Congrats.

 

Posted by Pacita Dimacali, Alameda/Contra Costa Counties CA (Alain Pinel) over 8 years ago

That's a great story and I'll have to try it, or some of it anyway.  Don't underestimate that yard sign advertising the open house.

Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) over 8 years ago

Thanks for sharing great success. This proves that print ads are no longer needed. More and more people are heading to the Internet

Posted by Harry F. D'Elia, Investor , Mentor, GRI, Radio, CIPS, REOs, ABR (Real Estate and Beyond, LLC) over 8 years ago

Robert - Wow...amazing results.  Good for you!  It's a good lesson on what can happen when you think outside the box. 

Posted by Laraine Shape, Selling Cincinnati...one kitchen at a time (Comey & Shepherd Realtors) over 8 years ago

Congratulations on your successful marketing. Was the house priced below market or was it a REO.?

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 8 years ago

Robert, This blog actually inspired me as I am a big proponent of Internet Marketing and the audience it reaches. I have one particualr property I am going to try your strategy on. Thanks!

Posted by Rick Cordisco, Pocono Real Estate Professional (Pocono Mountain Lakes Realty ) over 8 years ago

Waht a great use of Internet marketing. Thanks for sharing.

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (RE/MAX Professionals, CT 203-206-0754 ) over 8 years ago

Robert - That's a bonus and congrats on a different angle of marketing, your post has been featured at .........

FRIENDS AT ACTIVERAIN

What are friends for!

VB

Posted by Robert Vegas Bob Swetz, Las Vegas Henderson Homes for Sale (Realty ONE Group) over 8 years ago

We still use the newspaper for open houses down here, but the caveat is that the paper comes out online on Saturday afternoon, making it the best of both worlds.

Posted by Jim Frimmer, Realtor & CDPE, Mission Valley specialist (HomeSmart Realty West) over 8 years ago

Our paper is so terrible.  They print early in the week and distribute on friday, so if you have an open house, you need to submit it a week in advance, then it still comes out too late for half the people to hear about it.  The online edition is released the following tuesday, making it totally useless.

 

It is no wonder to me in the slightest why our local paper is going bankrupt.  The sooner the better as far as I am concerned.

Posted by Robert May, Real estate consulting (Robert W May - Lethbridge Real Estate) over 8 years ago

Nobody here is using newspapers for advertising open houses either. We have noticed that whether we post it online or have directional signs (we use many) or both we get about the same amount of people - and it's a lot averaging about 40-50 per open house. ~Rita

Posted by Brian Burke, Broker & Advising Expert-Denver Luxury Real Estate (Kenna Real Estate) over 8 years ago

Robert - congratulations on such a successful open house and the offers you received. I too advertise on-line in the various places. 40 people is an excellent turn out!!

Posted by Sharon Paxson, Newport Beach Real Estate - Arbor Real Estate (Arbor Real Estate) over 8 years ago

They should have just collected all them shoes Kiden.  Too bad about your Dad blowing his last 2 bucks on a 10 to 1 shot, not great odds to play in any gamble.

Posted by Robert May, Real estate consulting (Robert W May - Lethbridge Real Estate) over 8 years ago

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