This past weekend I did an open house.
I did no newspaper marketing at all. I didn't print flyers. I didn't even put directional signs up directing stray traffic to my property. None of that traditional stuff that seems like we do simply because everyone else does it.
What I did do was put a for sale sign on the property. I also had a big yellow sign made that says "open house saturday 2-4pm" and placed that on the property several days in advance. I then proceeded to post the news of the open house through my online channels.
My blog here at active rain, my outside blog, and then all the outlets that it travels too from there. The news went through my facebook, twitter, blogger, tumblr, etc. I posted it on Craigslist and kijiji too. I spent an hour total making sure it was distributed and making the ads I put up. I also spent about $50 or $60 on pay per click advertising, which resulted in about 30,000 inpressions and 96 clicks.
Come Saturday I arrived at the open house eagerly wondering if a single person would show up or if I would sit there by myself for 2 hours. Well much to my suprize, about 40 people showed up. It was amazing. A steady stream of buyers in and out of the house despite the fact that it was pouring rain all day!
As a result of the activity, I have had 3 offers on the property, including one which was unconditional.
Now the house isn't sold yet, they vendor is still holding out for a bit higher price, but I am optimistic that even in the slower marketplace that so many others tell me is out there, this house will be sold soon. Sold entirely due to online marketing.
Lethbridge homeowners can choose to work with an old school industry member who thinks that an ad in the paper sells houses, or they can choose to find someone who takes advantage of technology to make the task easier and achieve superior results. As for me, don't look for me in the paper.
Here are a few of my favorite past articles from my Lethbridge real estate and mortgage blog you might have missed or wish to recommend them to a friend.
WANTED: Single Women: - Single women are a hot mortgage market
Common Financial Problems - Avoid these financial mistakes
Get Your Credit Score UP - Invaluable insight into your credit score
Mortgage Guidelines Get Tighter - Harder and harder to borrow money
Is Your Mortgage Company Out of Business in 2009? - What to do when your bank goes broke
What is wrong with MLS - Is your info being abused?
Survivor - Real Estate Edition - Let's vote a few more off the island
Robert May is a Realtor, as well as the broker and owner of Rainbow Realty of Lethbridge Alberta . He is also a licensed Lethbridge mortgage broker and financing expert with Canada First Mortgage of Calgary Alberta. He has been in the Lethbridge real estate industry since 1993 and offers full MLS real estate services to Lethbridge and surrounding area, as well as Lethbridge mortgage financing, mortgage refinancing , preapprovals, and Lethbridge heloc financing to Lethbridge and Southern Alberta. He can be found online at this link: mortgage broker Lethbridge
Let me share my 15 years experience in the local Lethbridge real estate and financing market with you! It is the first step towards making a profitable real estate decision.
Robert W May is a Real Estate Broker in Lethbridge Alberta, having now been in the industry for over 23 years. . He was also a licensed Lethbridge mortgage broker and financing expert with Canada First Mortgage of Calgary Alberta for the past 10 years. He is an industry leader always willing to help train and educate others in how to improve their business models for financial and personal benefit.