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101 FREE Real Estate Marketing Tips

Okay, now I know you are pretty excited to get 101 FREE marketing tips right?  Afterall the price is right.  However, I am going to need a little help from you to make this list up.  I would like each of you to take a second, read the list of tips and marketing ideas, and add one or more of your own to the list.


In the interest of making the list easy for the next person to read and avoid duplicates, I ask that you cut and paste the list and then add your own to the bottom.


So lets hear it AR mates, do you have any 'FREE' (or just plain cheap) marketing ideas to save money is these economic times?  They can be online of offline ideas.



Here is the start of a list, the rest will be up to those who choose to comment here:


1. Blog at Active Rain

2. Get a website up, either an 'outside blog' or even a cheapie free template site.  There is no excuse not to have one with all of the free and cheap options available.   Get an email account, check it daily.  Try to not use for your business.

3. Submit your online site or blog to directories.  Each directory is like an online version of the yellow pages.  Being in them can enhance your internet presence and give you more inbound links, increasing your search engine presence.  Avoid spam directories, they are actually harmful to your ranking.  I use this company Directory Maximizer.

4. Start a Facebook profile, link it to your Active Rain account.  It reminds friends and relatives what you do for a living, since the obviously sometimes forget!

5. Start a LinkdIn profile.  It is like an online resume.  Professional people like to see you there.

6. Start a Twitter account.  You can link it to you AR account so it takes no time.  I know it is just a fad and will be gone in 6 months, but for now take advantage of it and use it.

7. Start a Squidoo account.  Another blog place that gives good opportunity to post links to your other online sites.

8. Start a Blogger account.  It is owned by google, so you can imagine that it is search engine friendly.

9. Place classified ads linking to your online sites online.  Kijiji, craigslist, etc.  Free ads, but more publicity and links for your sites which will help to get you ranked higher in search engines and more traffic and more $.

10. Business Cards, have a nice card and one that has correct info on it.  It seems common sense, but many are still using generic company provided cards that are totally forgettable.  Do you want to be generic and forgettable?

11. Car Advertisement, there are lots of options for putting your contact info on your vehicle with signage, magnetic sign, vinyl graphics, window graphics, etc.  Cheap and only a 1 time cost.

12. Logo'd Items, I made logo'd shirts for my family, friends, and clients.  Cheap to do and they market your business everywhere they go.  I think I paid about $6 per shirt and $15 per golf shirt and $20 per hoodie.

13. Get out of the House, there is lots of business out there and lots of people you haven't seen in years.  Instead of sitting down to another rerun of CSI, drag your ass off the sofa and go walk through your local Home Depot or Lowes, heck even Walmart.  You will be surprised at who you run into that you never would have thought about talking to.

14. Get active with your kids, sports teams and schools are always looking for helpers.  Lots of fun and you will meet more people and increase your contacts. Inevitably people will want to talk business with you without you even trying.

15. Volunteer, there are tons of agencies crying for helpers.  Pick one that you are passionate about and donate a small amount of measured time to them.  You will feel good and it will come back to you ten fold.

16 Meet your Neighbors, seems silly but for many years we have all lived by the slogan 'good fences make good neighbors'.  Well I can tell you that if they don't know you they certainly will not be using your services.

17. Help People, when you see that person with a heavy shopping cart or needing a boost for a stalled car.  Lend a hand.  Pay it forward.  Be a good person.  Wouldn't you want them to help you or your family member?  You will find more business helping people than you ever imagined.

18. Be the last to leave, I know this is a strange one, but trust me.  When you go someplace, make sure you hang around a bit.  Often there is socializing that takes place after any event or social function that can really be a great place to build relationships.  Being first out to your car and beating the traffic home will not make you any more $$$.  Staying late, helping to clean up, stacking chairs, will get you noticed and rewarded.

19. Garage Sales, spending a Saturday morning out meeting people in their driveways can be a great place to find bargains on more junk that you don't really need, but it can also be a warm way to meet homeowners who are in a transition.  There is usually a reason they are selling their stuff.  If your personable, they will tell you why.

20. PPC advertising, pay-per-click advertising or pay per view advertising can be effective if it is well designed and targeted to specific consumers.  I have tried google adwords and also facebook ads.  There are other places as well depending on how little or much you want to spend on this idea.  Me, I prefer the cheaper the better.

21. Take an Industry member to Lunch, at least once a week you should call up a related industry member and take them out to lunch.  For $20 you can hit a luncheon special someplace and talk shop for a bit.  I always like to quiz them on what successes they are having and what challenges they are facing.  Is there anything I can do to help them?  If there is, it usually means business and income for me!  People are thrilled to be taken for lunch without any obligation or sales pitch.

22. Host a social event, these days people are socially starved.  What social lives we do have are often as individuals and not as families or couples.  If you host a couples dinner or a family get together, people will not only be thrilled to come to it, but will brag about it to their friends.  You might not know 200 people or have 1000 friends on facebook and myspace, but they do.

23. Compliment People, seems like a simple one, but many people only hear complaints about their performance and if you take a second and compliment them on the service you receive you will absolutely make their day.  Be sincere about it, but try to make mention to that waitress or cashier or car stereo salesman.

24. Send Snacks/Flowers, I recently had a good experience at my insurance broker (how hard is that to believe!) and afterward wanted to send them a small token to let them know I really appreciated them.  I was able to pick up a 'party platter' at my local grocery store for $30 which I dropped off the next day for them to put in the coffee room.  Of course I made sure to attach a card thanking them.  I wish I could remember to do this for someone on a weekly basis.

25. the rest are up to you guys, cut and paste the first 24 and then add yours to the list.......




Here are a few of my favorite past articles from my Lethbridge real estate and mortgage blog you might have missed or wish to recommend them to a friend.

WANTED: Single Women: - Single women are a hot mortgage market
Common Financial Problems - Avoid these financial mistakes
Get Your Credit Score UP - Invaluable insight into your credit score
Mortgage Guidelines Get Tighter - Harder and harder to borrow money
Is Your Mortgage Company Out of Business in 2009? - What to do when your bank goes broke
What is wrong with MLS - Is your info being abused?
Survivor - Real Estate Edition - Let's vote a few more off the island




lethbridge realtor

Robert May is a Lethbridge Realtor, as well as the broker and owner of Rainbow Realty of Lethbridge Alberta. He is also a licensed Lethbridge mortgage broker and financing expert with Canada First Mortgage of Calgary Alberta. He has been in the Lethbridge real estate industry since 1993 and offers full MLS real estate services to Lethbridge and surrounding area, as well as Lethbridge mortgage financing, mortgage refinancing, preapprovals, and Lethbridge heloc financing to Lethbridge and Southern Alberta. He can be found online at this link: mortgage broker Lethbridge

Let me share my 15 years experience in the local Lethbridge real estate and financing market with you! It is the first step towards making a profitable real estate decision.

lethbridge real estate

lethbridge realtor

Robert W May is a Real Estate Broker in Lethbridge Alberta, having now been in the industry for over 23 years. . He was also a licensed Lethbridge mortgage broker and financing expert with Canada First Mortgage of Calgary Alberta for the past 10 years.  He is an industry leader always willing to help train and educate others in how to improve their business models for financial and personal benefit.



Comment balloon 13 commentsRobert May • May 21 2009 03:10PM


Cool idea.  Add, master a smartphone!

Posted by Michael Lee (Frog Realty) about 11 years ago

Hi Robert;

Great information, we all learn so much on active rain, thank you.

Posted by Anthony Stokes-Pereira, Realtor (Better Homes and Gardens Rand Realty) about 11 years ago

Offer your expertise to a group or sevice club.  Give a presentation on what we do and we all know the list of what we do is endless so you could be on the talk circut a long time!

Posted by Susan Emo, Kingston and the 1000 Islands Area (Sotheby's International Realty Canada - Brokerage) about 11 years ago

26.  After you meet someone or speak with them for the first time, take the time to write them a note and tell them how nice it was to meet them. Include your business card so they can remember you in the future.

Posted by Mary Corrigan, CDPE, ABR, e-PRO (Progressive Urban Real Estate (PURE)) about 11 years ago

These are some GREAT tips Robert!!!

Posted by Jason Guilfoyle (Century 21, Pool Realty Inc.) about 11 years ago

Lots of good ideas, here, and I would put "get out of the house" around the top!    Best wishes!

Posted by Li Read, Caring expertise...knowledge for you! (Sea to Sky Premier Properties (Salt Spring)) about 11 years ago

Some great suggestions - I would only add make a long term commitment.  Often, marketing activities fall short because they are given enough time to succeed.

Posted by Ryan Shaughnessy, Broker/Attorney - Your Lafayette Square Real Estate Partner (PREA Signature Realty - about 11 years ago

Thats a pretty good list. I will see if I can think of some.

Posted by Shane OnullGorman, Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell (Eau Claire Realty, Inc.) about 11 years ago

I would love to get the list up to 101 items, so please let me know any methods or techniques you use to promote yourself or your business.

Posted by Robert May, Real estate consulting (Robert W May - Lethbridge Real Estate) about 11 years ago

Hi Robert,

27. Send out a market up date for your area listing homes for sale, pending and sold.  You can add an overview of what is happening locally and nationally.  If you target your sphere then follow up with a phone call it gives you a reason to call and catch up with them.

Have a great weekend


Posted by Sharon Senger, Licensed Transaction Coordinator (tcDocs) about 11 years ago

How about doing what we're taught to do here on Active Rain:  Reciprocate!  Are you supporting the agents around you?  Visiting their Broker's Opens, for example?  Why do agents hold broker's opens?  Isn't the main reason to impress the home owner by proving you can get people into the home?  And when you hold one and no one shows up - you look like a fool.  Don't YOU appreciate it when other agents actually show up?  Are YOU showing up?

Posted by GLENN LEACH (Mortgage) about 11 years ago

OK, I've printed out the list and am going through my marketing to see if there are any that were missed. Can we add more than one if we see that it isn't there?

Todd Clark -

Posted by Respect Realty LLC, Brokers - Oregon / SW Washington Real Estate (Respect Realty LLC) about 11 years ago

Oh yes please do add more. I would like to see how many I can get on that list and then see how many I can implement. 

Posted by Robert May, Real estate consulting (Robert W May - Lethbridge Real Estate) about 11 years ago

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