Robert W. May's tumblr Blog


Keyword testing in my AR and my outside blog

Robert May is the broker and owner of Rainbow Realty of Lethbridge Alberta. He is also a licensed mortgage associate and financing expert with Canada First Mortgage of Calgary Alberta. He has been in the real estate industry since 1993 and offers full MLS real estate services to Lethbridge and surrounding area, as well as mortgage financing, refinancing/renewals, preapprovals, and home equity financing to Lethbridge and Southern Alberta. He can be found online at

Lethbridge real estate, mortgage and financing is available through Robert May of Rainbow Realty, a real estate brokerage located in Lethbridge Alberta. Robert is also a mortgage associate with Canada First Mortgage. (Real estate loans, mortgages, heloc, equity loans, self employed products, consolidations, refinancing, and mortgage renewals, are our specialties. With offices in Edmonton, Calgary, and Lethbridge we are Alberta's largest Verico mortgage franchise and a leader in service and performance.)


Reading that first paragraph should make any ordinary reader scratch their head and way "what the heck?", but it has a very specific purpose for being there. That purpose is search engine targeting. Search engines such as the mighty Google like to scan for keywords, but also like to scan for keyword in relation and location to other keywords in the article and page content.


Active rain is like candy to the google spider and I am sure that this site gets spidered on the most regular and frequent basis. Having a profile and blog here is an excellent tool for any industry member with a website who hopes to gain pagerank and credibility with search engines. Of course other criteria such as site functionality and relevance are still important, but the value of writing blogs rich in content and key words should not be overlooked. Since my personal website is about real estate and mortgages and is geographically specific to my market in Lethbridge, I opted to write an opening paragraph that was heavy on that sort of content. The hopeful result which should be apparant in a short period of time is that this blog page will get picked up by the search engines and be a highly ranked page when a use searches for my keyword terms.


I will come back and edit this blog and amend to it the results 30 days from today. This will provide some sort of data that others can use to estimate how effective this strategy is.

Originally, I wrote a few articles about Lethbridge, about Lethbridge Real Estate, Lethbridge mortgage information, etc.  I figured that it was important to have a mix of business, personal, and community content on the blog.  My main website, apart from being a great tool for accepting online mortgage applications, is an online business card.


Recently, I started an outside blog,, to which I post most of my active rain content, especially the content that is relevant to Lethbridge Real Estate and Lethbridge mortgage information.  I post a little about Lethbridge mortgage rates, Lethbridge real estate listings, and a few other related topics.



Robert May




I apologise for the scattered and disorganized content of this blog post, but I am just doing a bit of a test regarding SEO of my AR blog vs my outside blog as it relates to these posts.  Please stand by for the results.

lethbridge real estate

lethbridge realtor

Robert W May is a Real Estate Broker in Lethbridge Alberta, having now been in the industry for over 23 years. . He was also a licensed Lethbridge mortgage broker and financing expert with Canada First Mortgage of Calgary Alberta for the past 10 years.  He is an industry leader always willing to help train and educate others in how to improve their business models for financial and personal benefit.



Comment balloon 6 commentsRobert May • March 18 2009 05:07AM
Keyword testing in my AR and my outside blog
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